Communications Lawyer: Bryan Clark and Blaine Kimrey on Litigating Mobile Marketing Claims

7/1/2010

Communications Lawyer, Volume 27, No. 1

Text messaging, mobile content, and other mobile device applications, coupled with the immense marketing opportunities associated with those technologies, comprise a rapidly growing business area. Interactive marketing is now a $24 billion a year industry, and some analysts are projecting growth to $80 billion or more by 2011. The popularity of the iPhone and other advanced mobile devices has opened up myriad new channels for advertisers, marketers, and content providers. Read more ...